Become the LEADER you wish you had.
GROUNOW helps individuals and teams in the tech space,
break into better roles to get the impact, purpose, and income they deserve
without working longer hours.
SERVICES | RESOURCES | INSPIRATION
SERVICES
Click Here to see what value you get from having a personalized coaching.
Click Here to schedule a custom appointment to discover what works best for you.
Click Here to discover details how to invest in your career growth. Let's collaborate!
RESOURCES
Courses on GROUNOW Learning Management System
You put in the work to present your vision and brand. Want to maximize your impact? Learn how to dazzle your audience. Click Here and watch a video to get a taste.GROURMIND (talk with experts)
GROUNOW (grow-you-now) presents GROURMIND (grow-your-mind) talk series where experts and leaders discuss technical, behavioral and business topics and take Q&A from Software and Hardware engineers and management.Freemium Content
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Click Here to visit the Instagram Homepage
INSPIRATION
Will you join us in making the world a better place? When you have your 1st consultation with us, we insist that you don't pay us and instead donate to a charity of your choice or select from the list below.Recommended charities to consider supporting:
CHARITY
The founder Suraj at Kids against hunger in Pleasanton, CA. With 32 members in our group and 2 additional smaller groups, we packaged 15984 meals that were shipped to Ukraine in October 2022. See more
Check out recommended books, speeches & people that will inspire you to expand your knowledge and thinking.
GET STARTED
Connect now to schedule our first session to start the discovery and next steps.
ABOUT US

Suraj Ethirajan
Founder & Career Coach
Customer Experience Leader
About the Founder
Suraj has experience directly supporting customers, developing training & biz strategies, leading cross-functional teams and building Learning Management Systems. He builds enthusiastic teams that put people first, always. Suraj invests in emerging professionals by guiding them through the corporate world and giving them the tools and knowledge to succeed.
Suraj is a 15+ year technical leader with 5+ years in worldwide customer experience growing business loyalty while developing high performing global teams and building industry leading products.
Intel - Head of Global Customer Technical Training
He led and managed the global technical training team at Intel in the FPGA Biz unit making their worldwide customers and partners successful.
Intel - Lead Application Engineer
Responsible for successful customer implementation of Ethernet, CPRI, PCIe, Custom PHY, MAC and FPGA fabric logic blocks.
Samsung IoT - Application Engineer
Responsible for successful customer implementation of IO interfaces - GPIO, I2S, I2C, SPI, PWM, USB, Ethernet; Wireless protocols - Bluetooth, BLE, WiFi, Thread, Zigbee); Multimedia - MIPI CSI & DSI; Cloud onboarding and connectivity.
Xilinx - Lead Circuit Design Engineer
Successfully designed industry leading PLLs, Clocking circuits, Regulators and Bandgaps for 5
generations of FPGAs while constantly pioneering the silicon process node (45nm to 7nm).
Click Here to schedule a custom appointment to discover what works best for you.
TESTIMONIALS
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SCHEDULE AN APPOINTMENT
Let's get to know each other and see what works for you.
Do you believe in yourself? GROUNOW does!
Things are probably going great or perhaps you feel stuck or somewhere in between.
You have worked hard and smart and landed a job. Kudos if you are seeking your first job or a new one.
It is important to have clear individual goals and it helps to have synergy with the team and company goals. If you are a first time leader/manager there are additional opportunities and responsibilities you shoulder.
If you are exploring to create or have a Start Up, discipline is furthermore non-negotiable.
How do you do it while keeping your values and core beliefs? How do you maximize your skills?
Everyone is unique and your paths will be unique.
Do you want answers to achieve short term wins or do you want someone to learn who you are as an individual and discover and groom strengths you never knew you potentially have? Do you want that unfair advantage of someone who is committed to your success?
Schedule a session to find out how GROUNOW can help You.
SERVICES
Click on the poster images to schedule your appointments.
Pricing listed on posters are not final. Contact us to discuss discounts.
We might also redirect portion of the payment to a charity of your choice or from the listed charities on the website.
Get in touch to learn more - info@grounow.com
GROURMIND
GROUNOW (grow-you-now) presents GROURMIND (grow-your-mind) talk series where experts and leaders discuss technical, behavioral and business topics and take Q&A from Software and Hardware engineers and management.
DIFFICULT CONVERSATIONS
If a conversation is a bridge and a particularly difficult part of that conversation a troll, then what does the troll represent? In this tech talk session we'll discuss how to deal with difficult conversations especially at the work place.
We'll apply the techniques to some examples to demonstrate how to tame difficult conversations quickly and remotely.
Our guidance here is inspired by the Non-Violent Communication principles on Observations, Feelings and Needs.
Learn more from the 'Bridges with Trolls' article published by Andy Betts.
Excited to have you, your questions and curiosity join us in either of the 2 sessions that would work for you.



MANAGING UP
Possible Postures for Managing Up
"Here’s some good news about diverse communication skills, applicable to any context: if you question professional people about this topic today, you’ll get some excellent answers – significantly better, I believe, than what you could have expected a generation ago. Somehow, something’s improving. Click here to read the article. Published on April 5, 2022 by Andy Betts.
Survey Summary

Promo video for talk on Managing up
Aggregated Survey Data from Mentimeter









HOW ENGINEERS CAN HELP
How Can Engineers Use Their Expertise
To Positively Impact The World
Andy Betts joins us to shine some light on how engineers can help save the world 1 engagement at a time. You might have a burning desire what to do but not sure how to achieve it. Andy will share some simple techniques to put into practice that will help you at work, life or in your quest to make the world a better place.
Andy Betts helps companies worldwide to optimize their Field Operations/customer engagements. He is creator of the ICON9™ system and founder of ICONDA solutions. Field operations covers all aspects of Technical Sales & Marketing, and Applications Engineering though, as we’ll see, there’s considerable scope for Andy’s tools and methods in other areas too. Andy has over 25 years’ experience in the tech industry, the first half in design roles, the second in the field. He lives in Grenoble, France, surrounded by beautiful mountains, and is often seen hiking, biking and on cross-country skis.
RECOMMENDED BOOKS
RECOMMENDED BOOKS TO NOURISH YOUR MIND